ADJUSTING the MARKETING PARADIGM:  Physician customers can, in strict accord with compliance standards,  be consultants to OUR company, and thereby be surveyed for information of use for powerful analysis of market strategy. Through GI Focus Groups' peer to peer case discussions, your company can designate, and compensate, physician thought-leaders for their time and opinions. Through "collaborative dialogue" , CREATE valuable professional business relationships with physicians now and for the future.   With tightening guidelines and other constraints reps are barely touching the customer: "Seeing drug-company reps -- it could be as many as six on a busy day -- has been replaced with one to two additional patient visits....the era of the job security for drug sales reps is passing, like jobs for telephone operators..." Benjamin Brewer MD, columnist,  WSJ 1/9/07